Choosing the right email marketing tool to invest in is a tough task.
(*Affiliate Disclaimer — this article may contain affiliate links. if you make any purchase through any of those links, we get a little commission to promote our work of bringing you relevant helpful information.*)
And as you read this, you’re probably switching between two choices: GetResponse vs. Sendinblue.
Each of these tools has features that can help you reach your goals; They can help you automate your marketing efforts, increase your email lists and nurture your customers.
But how do you choose the one that suits you?
We will not be biased and say that the answer should be GetResponse. Instead, we will describe the functions of each tool so that you can make a decision based on which is best for your business.
- Which one lets you build landing pages?
- Where can you perform A/B tests?
- What about their marketing automation capabilities?
- Which platform offers conversion funnels?
- Where can you host webinars?
- What about the pricing?
- Which one offers ready-made templates?
- Where are you able to send autoresponders?
- Is there an option of segmentation?
- What’s the customer support like with these two vendors?
- Which platform helps you easily run Facebook and Google ads?
GetResponse vs Sendinblue: full feature comparison
Wrapping up
To give you the best overview of the platforms, we go through each key function one by one. But if you are in a hurry, here is a quick table that summarizes the features included in each tool.
And here is a detailed description of the features of GetResponse and Sendinblue:
1. Which one lets you build landing pages?
GetResponse
One of the biggest benefits for marketers using GetResponse is our seamless landing pages.
It not only comes with a landing page creator so you can build intuitive landing pages from scratch, it also comes with a library of more than 100 ready-made templates.
Whether you choose a template or a custom landing page, the features are the same: you can add elements using the drag-and-drop editor, add custom code, and even edit images without leaving the editor.
The landing page creator also lets you do that:
- structure your landing pages using sections,
- add content blocks for images, video, text, and buttons,
- add static and pop-up forms,
- add webinar registration forms,
- add a sense of urgency with countdown timers,
- collect payments thanks to our PayPal integration,
- add social sharing icons,
- add custom-code elements using HTML, CSS, or Javascript,
- preview your landing page to see what it looks like on a desktop or a mobile device.
Because GetResponse landing pages work with analytics tools like Google Tag Manager and Google Analytics, you will have more control over what search engines see and give you a better chance of ranking in search results.
The landing pages also fit into the GetResponse puzzle. They work with all other parts of the marketing suite, so they can be fully integrated with webinars or product launches to increase your list and get more people in your sales funnels.
Sendinblue
You can also create landing pages using Sendinblue’s drag-and-drop landing page builder.
Like GetResponse, it comes with built-in templates and an editor that you can use to create landing pages from scratch. All you have to do is add the elements you want to your marketing flow from the menu on the left:
Verdict:
While you can still launch landing pages with Sendinblue, you do not have access to features such as webinars and conversion funnels to give you a greater chance of turning visitors into customers.
Want to try it for yourself? You can test
GetResponse completely free for 30 days. No credit card needed.
2. Where can you perform A/B tests?
GetResponse
Knowing if your efforts are effective is an important part of sales and marketing, which is why you need to test and assess — using A / B testing.
With GetResponse’s A / B test function, you can test different parts of subject lines, webinars and landing pages to see what works — and what doesn’t.
What makes GetResponse a good tool for testing, however, is that you can test even the smallest variables that can make a big difference in your conversion numbers. You can A / B test element as:
- Colors
- Call-to-action (CTA) buttons
- Forms
- Navigation elements
- Images
- Headlines/content
- Layout
If you find that some color palettes or prompt buttons work better than others, you can then change other parts of your marketing strategy to increase conversion.
Sendinblue
Sendinblue also has an A / B test function that you can use in workflows and e-sequences to test variables.
You can test individual parts of your marketing flows such as email templates and workflow combinations to see which ones are most successful.
successful.
Judgment:
The biggest difference between the two platforms is how specific you can get in your testing. While GetResponse lets you test minor variables like colors, navigation settings, and even CTAs — Sendinblue lets you test only workflow paths.
3. What about their marketing automation capabilities?
GetResponse’s set of marketing automation tools has everything you need to build successful marketing campaigns.
The main marketing panel has two options that you can use to get started. The “Quick Actions” menu launches with pre-built templates and triggers so you can easily start professional email marketing campaigns.
And if you want more control or need customization, the main menu gives you access to GetResponse’s complete set of growth and communication tools.
navigation menu and quick actions on getresponse dashboard
GetResponse’s marketing automation workflows also chart scenarios to help you nurture potential customers and increase sales / conversion.
So whether your email campaigns are targeted at abandoned shopping cart sequences, transactional emails, or newsletter follow-ups, GetResponse can automatically send emails to you using any trigger and rules you specify.
For example, if a customer abandons their shopping cart on your website or sales page, GetResponse will take over and automatically send an abandoned shopping cart to them to encourage them to complete their purchase:
How a cart abandonment sequence looks using GetResponse’s Marketing Automation workflow.
If you need to create your own workflow or customize a pre-built template, all you need to do is use the drag-and-drop editor to create custom automations based on your needs.
Sendinblue
If you need to set up marketing automations for registering newsletters or abandoned carts, Sendinblue has also covered you.
Like GetResponse, the tool has a builder that you can use to create and customize automation workflows:
You can also take advantage of preventative workflow templates so you do not have to spend hours from the beginning.
Judgment:
The biggest difference is that Sendinblue does not offer as many workflow templates as GetResponse, so if you want to use templates, your options are limited.
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4. Which platform offers conversion funnels?
GetResponse
With GetResponse’s Conversion Funnel tool, you can create a visual funnel and map conversions in an editable template.
With the tool you can create conversion funnels for:
- Landing Pages
- Stores
- Facebook Ads
- Instagram Ads
- Social Ads creator
- Sales pages
- Payment processors
- Follow-up/abandoned cart emails
To get started, simply select a template from the Conversion Funnel Library and complete each section using additional templates or from scratch. If you create a new contact list, this is what the funnel looks like:
You can build all types of conversion funnels using this tool, from converting landing pages to e-sequences and webinars.
It tracks every action a contact takes from the moment they land in the funnel.
If they click on a link, open an email, attend a webinar — you know it. This way, you can monitor your marketing results, change parts of your conversion funnels that are not working, and optimize those that are.
A decade ago, you would have needed an entire tech stack to track and optimize marketing efforts like this. But now you can do it on a platform with GetResponse.
Sendinblue
Sendinblue has no function to build conversion funnels right now.
5. Where can you host webinars?
GetResponse
We are proud of this — we are the first major email provider on the market to offer a complete webinar solution.
Our tool makes it easy to create and start webinars by giving you access to:
- Design tools and interactive whiteboards
- Screen sharing/interactive chat room
- Recording (so you can remarket the webinar once it’s over)
- Q&A session
- Moderated chat
- Multiple hosts
Hosting a Webinar in GetrRsponse
You can also choose to host the webinar live or create an on-demand webinar that you can use in future campaigns.
Sendinblue
Sendinblue does not offer specific webinar tools in its marketing suite.
6. What about the pricing?
GetResponse
GetResponse is built for all types of businesses — from freelancers to enterprise organizations.
So we have made sure that our pricing plans have something that suits everyone.
Each of our four plans is priced differently based on list sizes and features, but our Plus plan is still the most popular. Here is an overview of each plan features and cost:
Choosing an annual plan with GetResponse gives you an 18% discount. And choosing a two-year plan gives you a 30% discount on your invoice.
To make sure we are the right choice for you, we let you try GetResponse on a 30-day free trial.
Sendinblue
Sendinblue offers a similar pricing structure: four different plans, each suitable for different organizations.
SendinBlue Pricing Plan
The platform has a limited free plan and a Lite and Premium plan for small businesses.
7. Which one offers ready-made templates?
If you need to get started with your marketing efforts, GetResponse comes with 500+ pre-designed email templates.
Predesigned Email Templates in GetResponse
They are all responsive and work on all devices. And the library is updated regularly to keep up with the latest design trends, so your emails will never become obsolete when they end up in your inbox.
And if you do not find a template you like in the library, you can use the email creator to create your own. This is how it looks:
Email Creator with Drag and Drop
With the GetResponse creator, you can:
- structure emails using sections,
- add content blocks for images, video, text, and buttons,
- save sections to use on future campaigns and product launches,
- customize emails by adding your brand’s logos, fonts, and color palette,
- add custom-code elements using HTML,
- preview your email to see what it looks like on a mobile device or in major email clients,
- spam-check your message before sending it to your audience,
Just add text, video, images and even custom code — and you’re ready to go.
Sendinblue
Sendinblue comes with 60 ready-made templates.
Although the tool comes with an intuitive drag-and-drop editor to customize the templates, your choices are limited.
Read more:
8. Where are you able to send autoresponders?
GetResponse
Otherwise called drop campaigns via email, you can create autoresponders quickly and easily with GetResponse.
The tool allows you to use ready-made templates to build autoresponders for all situations such as a marketing campaign or welcome campaign. And then, using the calendar view, visualize when these emails will hit your subscriber’s inboxes:
But the auto-reply feature goes beyond just sending out emails. It also tracks how your contacts interact with these emails and retain this data.
So if a contact lives in a specific time zone or opens your emails at a specific time, GetResponse can automatically adjust the transmission time of your autoresponder to match their previous behavioral data.
Sendinblue
Sendinblue also offers an autoresponder-like feature through their automation, where you can create sequences from scratch or using ready-made templates.
Using the Sendinblue Dashboard, you can select an auto-reply workflow and then customize when and where you want the auto-reply to be sent:
When live, autoresponders can be automatically sent out to new subscribers or newsletter readers.
Judgment:
The difference between the two platforms is the level of control you have over the automatic responses. In GetResponse, you can easily add autoresponders on any day of their cycle without creating an extra automation workflow.
Although GetResponse intuitively collects data when a contact opens their emails and changes transmission times accordingly — Sendinblue does not, which means you have to make these changes manually.
9. Is there an option of segmentation?
GetResponse
All tools that claim it can help with your email marketing should have segmentation features — GetResponse is no different.
You can use GetResponse to segment your contacts based on the landing page they signed up through, the links they clicked on, the emails they opened, and even how much money they spent on your products.
If you want to send out a specific marketing campaign for repeat customers, GetResponse can segment followers by previous purchase number:
GetResponse also intuitively tracks how your contacts interact with your emails and automatically assigns an engagement score (from 1 to 5). If they open your emails and click on links, they will receive higher scores.
This then gives you the opportunity to send out marketing campaigns to your most engaged followers and increase your chances of further conversions.
Sendinblue
You can also segment lists using Sendinblue based on interactions such as email openings and link clicks.
You can do this by creating “filters” and then adding them to your email workflows.
Email List Search Filter
Verdict:
Sendinblue does not award management engagement points, so you can stop guessing which contacts on your list are the most engaged.
10. What’s the customer support like with these two vendors?
GetResponse
GetResponse offers customers 24/7 support.
Customers can either talk to experts via live chat or get help via email, which is supported in eight different languages.
And if you have an Enterprise plan, you even get your own Account Manager.
Your account manager helps you on board, configure and optimize marketing campaigns and is there to solve any problems you may have. Account Manager also helps you analyze campaigns to identify leaks and develop ways to increase conversions and engagement.
Sendinblue
Sendinblue offers customer support with its paid plans. You can get either email, phone or priority support depending on which plan you choose.
Author’s note: This comparison is correct on January 11, 2021. We do our best to keep it as accurate as possible, and we check it regularly, but if you want to get acquainted with the offer from our competitors, you should check it on their official website or contact their representatives.
11. Which platform helps you easily run Facebook and Google ads?
GetResponse
GetResponse launched two tools to help companies solve the challenges of creating successful advertising campaigns: Social Ads Creator and Facebook Ads Creator. With these two creation tools, companies like yours can create and publish ads directly from the GetResponse platform.
The ads not only look professional but they are also specially built for the platforms. The images are the right size and you can point the ad directly to your intended URL destination:
GetResponse ad Campaign Creator
Once your ads are published, GetResponse automatically tracks engagement, advertising spend, and conversion rates. All you have to do is check the dashboard, and if you need to make changes you can.
Sendinblue
You can also create Facebook ads in Sendinblue.
With the help of Facebook Ad Creator, you can upload images, write ad text and attach a goal to your campaign.
Facebook ad creator in Sendinblue.
Like GetResponse, Sendinblue tracks every ad analysis so you can modify and optimize your campaign live.
Judgment:
GetResponse has a library full of templates that you can use to make your advertising efforts seamless. If you are creating these campaigns in Sendinblue, you need to come up with design ideas on your own.
: full feature comparison
End of The GetResponse vs Sendinblue Full Comparison
With so many email marketing tools to choose from, it is a difficult decision to choose the right one.
That is why we have compiled this comparison. Check out the specific features of each platform so you can be sure that which tool you choose meets your specific needs.
Take the time to compare tools and, most importantly, choose the tool that will help your business reach its marketing goals.
If you have already planned and want to take GetResponse on a spin, you can register for 30 days for free with no credit card required.
(*Affiliate Disclaimer — this article may contain affiliate links. if you make any purchase through any of those links, we get a little commission to promote our work of bringing you relevant helpful information.*)