When it comes to ROI, nothing beats email marketing.
Despite his age, he continues to generate $42 for every dollar invested and remains the primary strategic channel for most marketers.
This is not surprising either. According to Statista, around 3.9 billion people worldwide now use email, and the number is expected to grow to 4.48 billion by 2024. This channel is also not just for any particular demographic. Even millennials love it.
Needless to say, email marketing is not just dead, it is flourishing! And if you are considering using email marketing services, you can count on:
- reach more customers on their favorite communication channel
- boost your sales and even
- increase your brand awareness.
So we have put together a list of 12 best email marketing software's 2021 for you to choose from.
But before we look at them, let's go back to the same page about what email marketing services are and why they are so important.
List of The Best Email Marketing Software's - TABLE of CONTENT
What’s an email marketing Software's?
Why is email marketing so important?
- GetResponse
- Mailchimp
- Omnisend
- ConvertKit
- iContac
- AWeber
- MailerLite
- Sendinblue
- ActiveCampaign
- Moosend
- Campaign Monitor
- Drip
Email Marketing Software's Feature Comparison
What types of businesses can benefit from using email marketing software?
What’s the ROI you can expect from an email marketing software?
Now, what’s the best email marketing software's for you?
What is an email marketing Software's?
An email marketing service is software or technology that helps you create, manage, and improve email marketing campaigns.
A good email marketing software makes it easy for you to send newsletters, product launches and abandoned emails to your list giving you the tools to do so.
For example, the drag-and-drop editor for most email marketing services makes it easy to create polished emails without coding skills. And other features, such as segmentation and tagging, allow you to submit highly targeted and personalized campaigns.
Think of it as an assistant working for you behind the scenes. So while working on projects, your email marketing department will nurture potential customers in the background and increase your brand recognition in the process.
Why is email marketing so important?
We have mentioned it before, but the leading reason why email marketing is so important is that it has proven time and time again to be the most effective marketing channel.
In a survey conducted by the Content Marketing Institute, 31% of B2B marketers said email newsletters were their best way to develop leads.
Not surprisingly, 9 out of 10 marketers use email to deliver content. And they do, because the average clickthrough rates and conversion rates are worth it.
These statistics show us why email marketing is not just a great solution for your business - it's important.
Not only is it still the most effective marketing channel nearly 50 years after its first use, but it has also managed to make a smooth transition to mobile devices.
Take a look at a real case study of TechSoup Polska - it gives you a much clearer picture of the importance of email marketing.
A quick case study of a company that increased sales through email marketing
TechSoup Polska helps communities and social organizations access new technologies such as software and hardware by teaching them how to use them.
The company started using email marketing software, especially a newsletter, to target its customers with new offers and suggestions.
TechSoup Polska's project coordinator Liza Nema said the company uses segmentation to send customers quotes on various products, interests and equipment.
Their strategy was simple:
- The content was structured:
- The submitted content was divided into information sections to make it easier for customers to understand.
- Each email had a consistency:
Users were always aware of where emails were coming from because TechSoup used their brand colors and similar graphics.
Different emails were sent to different groups: They did not send the same email to everyone on their list. Instead, specific content was sent to segmented recipient groups, such as sending Google Ads training information to customers using the Google Platform to nonprofits.
So how important was email marketing for TechSoup Polska's bottom line?
After 12 months, they had a 1200% increase in the order value of their newsletters! (And by the way, they used GetResponse email marketing software!)
Now that you know what email marketing services are and why they are so important, let's take a look at our Top Twelve recommendations for email marketing software services.
1. GetResponse
Key features
- Create automated email campaigns using a marketing automation workflow builder
- Segment your lists using advanced filters
- Preview and test your emails before sending them using Spam check and Inbox preview
- Track opens, clicks, unsubscribes, purchases, etc.
- Track and test your email efforts using analytics and A/B testing
- Send out emails according to each subscriber’s time zone or based on their behavior
Pricing
Plans start at $15/month for up to 1,000 subscribers. However, the tool's Plus plan, which starts at $ 49 / month, includes features like sales funnels, contact scoring and automated workflow generators that make it even easier for small businesses to build. successful email campaigns. It offers two main types of discounts - 18% for annual plans and 30% biennial. There’s also an extra deal for nonprofit organizations.
Free Account
available with access to all key features for 30 days – no credit card needed.
Summary
Okay, so we're not trying to be biased here (and you will soon see that we are not).
But we believe that GetResponse is one of the best email marketing services out there because of its versatility and ease of use.
Our email template library is packed with templates that small businesses and freelancers can use to create professional and polished email campaigns right out of the box.
All you have to do is use the drag and drop tool to customize the templates by adding your branding, images and text. And you can also test and preview them before sending them to your recipients.
But the most powerful part of the GetResponse platform is its functionality. It simplifies the most complex aspects of email marketing.
For example, you can use GetResponse's workflow builder to view email campaigns when you create them and decide when to send specific emails. So if you only want to send a specific offer to a reader if they click on a link, you can do so:
Not only can GetResponse automatically segment contacts on your email list, but it can also give them a score based on their engagement.
If a prospect regularly opens emails or clicks on links, GetResponse will give them a higher "score" so you can easily see who your most engaged potential customers are.
So if you want to send an offer to people who frequently interact with your emails or who are loyal customers, you can create a campaign targeted at subscribers or potential customers with high scores.
GetResponse's automation tools also allow you to send autoresponders to segmented groups on your lists, such as new subscribers and vehicle abandonment. instead of everyone on your list getting the same emails.
It also gives you access to other tools like a landing page builder, a funnel builder, Facebook and Google Ads as well as a webinar solution. Having these tools under one roof makes it easy to run successful email marketing campaigns without switching between platforms.
2. Mailchimp
Key features
- Easily automate scheduled email campaigns
- Check the success of each campaign with real-time reporting
- Track open and click rates for individual campaigns
Pricing
Mailchimp's free plan allows you to send emails for free until your contact list reaches 2,000. However, the free plan has limited functionality. To unlock them, Mailchimp's Essentials plan starts at $ 9.99 / month and gradually increases based on the number of subscribers you have.
Free Account
Yes – forever free plan.
Summary
MailChimp's simple drag-and-drop editor comes with a number of templates designed to be responsive on all devices.
Small businesses can use the templates and add logos, text blocks and images and then choose whether to send emails using regular or automated (on paid plans) campaigns.
Mailchimp's regular campaigns use HTML email, which also offers a plain text option, while automated campaigns allow you to trigger when an email is sent, e.g. If someone is signing up for a webinar or subscribing to your newsletter:
There is also a Mailchimp mobile app. It automatically syncs updates with your Mailchimp account, so you can control real-time campaigns from anywhere.
3. Omnisend
Key features
- Integrate custom forms that feed subscribers to your email list
- Trigger email campaigns to send automatically
- Combine email marketing campaigns with SMS, push notifications and Facebook Messenger
Prices
Omnisend has four plans, including a perpetually free plan. Like Mailchimp's free plan, Omnisend is limited by the number of features you can access.
Paid options start at $16/month for the standard plan, which includes 15,000 emails and automation. And the Pro plan ($ 99 / month) includes advanced reports and push notifications.
Free account
Yes - forever free plan.
Summary
Omnisend is a combination of marketing automation tools.
The tool is tailored for e-commerce platforms, as many of its pre-built automations are for cart delivery, welcome rounds and transactional emails.
Using its advanced features like segmentation, you can even send automated emails based on buying behavior. You can segment customers based on past purchases as average order value or purchase frequency and target users with promotions accordingly.
For example, you can send an email campaign to promote sales to people who have recently purchased a black t-shirt dress that costs at least $50.
For small e-commerce stores that rely on building relationships with their customers, Omnisend's segmentation options combined with automation processes can quickly launch your email marketing efforts.
4. ConvertKit
Features
- Link email submission forms to custom landing pages
- Create custom drop-mail marketing campaigns from scratch
- Add trigger and automation rules to individual campaigns
Prices
ConvertKit offers a perpetually free, limited plan that includes unlimited landing pages and 1000 subscribers. Payment for the Creator plan ($ 29 / month) unlocks automatic funnels, integrations, and support.
Free account
Free trial available for 14 days.
Summary
ConvertKit is an email marketing service specifically designed for advertisers such as bloggers, designers, startups or anyone with a small business who wants to expand their list.
First, ConvertKit plays super nicely with most of the leading third-party apps on the Internet, including WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it's quick and easy to start using the tool, no matter what platform you're reusing.
They have three key areas that help with email marketing:
- Email sign-up forms
- Email automation
- Email designer
Each of these features makes it easy for you to create simple, responsive elements for your site to increase subscribers and nurture relationships.
Unlike some other email marketing tools, ConvertKit also allows you to edit sequences once they're up and running.
For example, you can use ConvertKit's automated workflows to customize content, create custom paths, and connect to subscriber events without having to create new workflows. Just click on the event you want to edit and tap Save:
Read more: GetResponse vs. ConvertKit: thorough review
5. iContact
Key features
- Submit campaigns to users based on advanced segmentation filters such as gender, age, or past buying behavior.
- Schedule automated email campaigns to be sent at trigger events rather than a time or date.
- Design email campaigns using drag and drop (no HTML skills required!)
Prices
IContact's essential plan starts at $ 30 / month for 500 subscribers, which includes the tool's drag-and-drop editor, archive images, and welcome series automation. The professional plan starts at $ 99 / month for the same number of subscribers.
Free account
Free trial available for 30 days.
Summary
IContact's suite of email marketing tools combines templates, RSS feeds, surveys, and autoresponders to make it a comprehensive option for small businesses and freelancers.
Like the other tools on our list, iContact's drag-and-drop editor allows you to create polished email campaigns without the need for HTML knowledge. You can then use their easy-to-use A / B split test on a few of your email contacts to see which message resonates best:
Read more related content:
6. AWeber
Features
- Free template library with hundreds of designs to choose from
- AI-powered email template designer to automatically create branded emails
- Combines landing pages and sign-up forms to help you increase subscribers
Prices
AWeber's price depends on the number of subscribers you have and the length of your contract. The cheapest plan is $19/month for up to 500 subscribers, and then the price gradually increases with their premium plans as your contact list grows.
You get a discount of 14% with a quarterly plan or 15% with an annual plan.
Free account
Free trial available for 30 days.
Summary
AWeber basically reduces its email marketing service.
Its drag-and-drop designer makes it easy for you to create personalized emails with its mega-library of free templates. If you're in a hurry or need help with your design, their AI-powered assistant will even create branded email templates for you in seconds.
All you have to do is enter your site URL and the designer will create a custom template for you to edit:
On top of this technology, AWeber is also one of the few email marketing services that offers all of its features, no matter which plan you choose.
And if you have any questions or concerns, they also have 24/7 customer support available to help.
You may also want to read: GetResponse vs AWeber comparison
7. Sendinblue
Features
- Send email campaigns to unlimited contacts
- Easily import your existing email list using .csv and text file uploads
- Create custom transaction emails to be sent automatically after customer purchases
Prices
Sendinblue is the only tool on our list that charges for the number of emails you send, not your subscriber list. The free account allows you to send up to 9,000 emails per year. Month (300 emails per day) before you have to pay.
As your business grows, you can switch to a plan that suits your needs. The Lite plan includes 100,000 emails / month, no daily delivery limit and AB test for $25/month.
Free account
Yes - forever free plan.
Summary
Sendinblue marks many fields for an email marketing service, such as having a form builder, segmentation and automation.
Aside from having a built-in CRM and landing page builder, it also has a specific tool for creating transaction emails.
If you sell products online, this tool is a must have.
You can configure the feature to link to your site using API, SMTP relay or plugin. As soon as a customer places an order, Sendinblue automatically sends them an email with details such as their order confirmation number, date of purchase and delivery address:
Read more: Sendinblue vs GetResponse comparison
8. MailerLite
Features
- Built-in photo editor for fine-tuning images
- Custom HTML and rich text editor for more complex projects
- A large template library that can easily send targeted emails to users
Prices
Like many of the other tools on our list, MailerLite offers a free perpetual plan that allows you to send 12,000 emails a month to up to 1,000 subscribers.
However, the Forever Free plan has limited features, so if you need more, their paid plans start at $ 15 / month for 1,001-2,500 subscribers and unlimited email.
Free account
Yes - forever free plan.
Summary
MailerLite is aimed at SMEs and solo entrepreneurs who easily want to start professional marketing campaigns.
The tool's growing list of integrations includes Magento, Shopify and WordPress, making it an e-commerce vendor tool.
For example, you can use MailerLite's drag-and-drop editor to create automated email campaigns to target abandoned carts, subscribers, or even get product reviews through built-in surveys.
MailerLite has also set up a comprehensive training program for its customers.
Each month, they publish webinars, tutorials, and marketing guides to help their clients create more successful email marketing campaigns.
You may also want to read: GetResponse vs MailerLite
9. ActiveCampaign
Features
- Track where your contacts live, or travel for better targeting
- ActiveCampaign Integrates with over 200 apps and services
- Build email campaigns quickly and easily with its drag-and-drop designer
Prices
ActiveCampaign's Lite plan starts at $ 15 / month for up to 500 contracts ($ 9 / month if you pay for an annual plan.) This allows you to send unlimited email, automate marketing, and sign-up forms.
If you need more contacts or features, the Plus plan is $ 70 / month ($49/month if paid annually), or there is an Enterprise option that starts at $229/month if you pay in one year. 'advanced.
Free account
14-day free trial.
Summary
ActiveCampaign's email marketing tool is customer oriented thanks to its integrated CRM.
First, features like lead scoring and advanced segmentation allow you to create targeted content to be sent to smaller-scale subscribers. If you are self-employed or a small business owner, this allows you to target contacts and easily send personalized offers and information.
ActiveCampaign also has powerful automation features.
You can use their automation to automatically update contact and lead data. Additionally, you can use the tool to create complex workflows that combine triggers, actions, and logic to send targeted emails.
It's more complicated than the other tools on our list. But if you're looking for an email marketing service that can effectively target smaller groups of contacts, ActiveCampaign has the features to make it happen.
Learn More: GetResponse vs ActiveCampaign
10. Moosend
Features
- Segment lists based on registration data
- Automatically track email analytics in real time
- Customize emails with the code viewer tool if you are familiar with HTML or CSS
Prices
The free plan includes unlimited email, sign-up forms, reports and analytics. If you need landing pages, transactional emails, and phone support, the Pro plan starts at $ 8 / month.
Free account
Yes - forever free plan.
Summary
Moosend is for e-commerce agencies and suppliers looking for a cheap tool that still packs a punch.
It has all the marketing automations from most other tools like multiple email campaigns, newsletters and mailing lists. It also offers a number of customizable templates that you can use to create quick and easy responsive email campaigns.
What makes this tool perfect for small businesses and freelancers is that you can add custom sign-up forms to your marketing platforms like your blog or Facebook page:
This way, you can easily create your subscriber list using an omnichannel approach while still having access to other tools such as automated workflows and real-time campaign analytics!
Read More: Best Email Marketing Services 2021
11. Campaign Monitor
Key features
- Visual reporting that allows you to see which links in your campaigns had the most clicks
- Contact list segmentation to help you get more detailed with your campaigns
- Link rating tool that ensures your emails are ready to be sent
Prices
Campaign Monitor offers three plans: Basic, Unlimited and Premier.
As with most email marketing providers, prices will vary depending on the size of your list and access to certain key features.
The base plan starts at $ 9 for 500 contacts, but if you want to use marketing automation to do more than just welcome new subscribers, consider at least $ 29 for 500 contacts.
In addition, Campaign Monitor offers an option per. Campaign for those who only occasionally send emails and do not want to add another fixed price.
Free account
Yes - forever free, but limited to only 5 contacts. The purpose is to let you test the account.
Summary
Campaign Monitor offers a reliable messaging and automation solution.
The drag-and-drop email builder along with over 20 email templates will help you get your campaigns ready in no time.
Its visual reporting and advanced segmentation help you run multiple data-driven applications that ensure high return on investment.
While it comes to a slightly higher price point, salary per. Campaign opportunity be a useful option that helps keep your monthly costs down.
Read More: List of The Best Email Marketing Services
12. Drip
Key features
Behavioral automation built for e-commerce businesses
You can send SMS campaigns in your workflows
Dynamic content and personalization
Prices
Drip only offers one type of master plan depending on the size of your email list.
The price starts at $ 19 and lets you upload up to 500 contacts to your account and gives you access to email support. Once you have crossed $ 99 per. Month, you can also contact their team via chat.
If you also want to send SMS or MMS to your contacts, you have to pay extra. For 1,000 SMS it is $ 15 per. Month, and for MMS it's $ 30.
Free account
14 free trial period available.
Summary
Drip focuses on only two channels: email and SMS.
Its main functions are aimed at helping e-commerce businesses grow and better understand which marketing communications are giving them the best results.
While it lacks some features that are typically available with other providers like landing pages and Facebook ads, it does offer some useful integrations to help you address this.
Read More: GetResposne vs Drip Comparison
Email Marketing Software's Comparison
To make it easier for you to choose the best email marketing software's services, we have selected X-key features and highlighted the platforms that offer them in their tool.
Author's note: This comparison is accurate per. January 25, 2021. We do our best to keep it as accurate as possible and we check it regularly, but if you want to find out what our competitors have to offer, check it out on their official website or contact their representatives.
Now that we've researched the best email marketing services, let's discuss the types of businesses that benefit from it.
What types of businesses can benefit from using email marketing softwares?
A 2018 inbox report by Fluent funed that 80% of Americans check their email at least once a day. This means that any kind of business needs to use email marketing to increase their income.
If we remove it, email marketing software can help businesses in three key areas:
- Build strong brand-customer relationships
- Increase customer or subscriber loyalty with stimulating emails
- Get conversions through sales and marketing offers
And thanks to more affordable services, email marketing is no longer just for big business. In fact, email marketing is one of the best options for small businesses, consultants and freelancers who need to increase their income on a tight budget.
You can further divide the benefits into three key areas:
Main benefit # 1: You can use email to build and strengthen relationships with your customers and prospects
If you own a small business or are a freelance writer, it is difficult to expand your customer base.
But email marketing can give you a fast way to grow your audience and paying customers.
You can post product updates or blogs to your list and strengthen your relationship with subscribers. All you have to do is take advantage of the features of an email marketing service, such as templates and segmentation, to deliver polished, professional campaigns.
If you are a consultant or freelancer, you can offer discounted Christmas packages to existing customers instead of manually sending them to each customer. Using the segmentation and personalization features of your email marketing service, you can even customize your offer based on the customer's previous purchases.
Will it increase your sales or your income right away? No, but email marketing works best when you do it regularly and often.
Key Benefit # 2: You can use email marketing software's as a two-way street to learn more about your customers
What do you really know about your customers?
For small businesses and solo entrepreneurs, gaining insight into your customers' needs, buying habits and feedback is one of the most useful aspects of email marketing.
You can use email campaigns to submit surveys asking for feedback on:
- What they hope to get out of their list
- Topics they would like you to cover in your content
- Your previous job
- Product releases to enhance your future offerings
You can also use these promotions to find out which links your customers are clicking on and which products and offers interest them the most.
Remember, you may think your product or service is great.
But how are your customers doing?
Once you have the answers, you can use the information you get to deliver better content and solutions to your customers that they are really interested in.
What’s the ROI you can expect from an email marketing software's?
Marketing can be an expensive business, especially for small businesses or startups.
This is another reason why email marketing has retained number 1 as the most popular marketing channel.
A study conducted by the DMA showed that the average return on investment for emails is $42 for every dollar spent.
Now there are some explanations for this.
First, over 80% of consumers check their emails every day - more than half of them do it 1-3 times a day. This is more than any other marketing channel like Facebook or Google can tell.
Second, and as we shared earlier, email gives you a more personal way to talk to your customers. This is a space where you can communicate with them by first name and talk to them about their problems one-on-one.
Finally, email converts better than other channels.
In the annual GetResponse email marketing report, we see that emails generate average clickthrough rates above 3.4%.
And if you specifically look at triggered emails, the commitment is 3 times higher.
If you are still not convinced, look at another case study:
LandCafe realized the power of email marketing when the company used it to increase sales of artisanal coffee beans online.
Instead of sending customers a sales email, LandCafe created a campaign to educate customers about their products.
The company used GetResponse to launch the campaign, which consisted of six emails explaining:
- Where the coffee comes from
- Why their coffee is better than other brands'
- The differences between single-origin and blended coffee
- Properties of different coffee depending on its origin
- A master class on grinding coffee
- How to read the product labels in detail
When LandCafe finally launched the campaign, this is what landed in customers' inboxes:
Company founder Łukasz Janik said the campaign was designed specifically for their main target audience: people who know the difference between the quality of mass-produced coffee and artisanal coffee.
"Our customers make conscious choices, which gave us the idea of an educational campaign that could make our subscribers more aware and ready to buy," he said.
The results?
Sales increased 41.30% during the campaign and 13.30% after sending a coupon to customers to encourage a first purchase.
Now what is the best email marketing software for you?
Choosing the right email marketing software depends on what you need.
Ultimately, your choice depends on two factors: the size of your contact list and your overall email marketing strategy.
While some tools are cheaper than others, they also lack advanced features like segmentation and automation.
Whatever your needs are, one thing is for sure: choosing the right email marketing service is crucial to building an email marketing strategy. Take your time, do your research - and invest wisely!
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